Aspect Of Integrate Marketing Communication - Myassignmenthelp.Com

Question: Discuss about the Aspect Of Integrate Marketing Communication. Answer: Review of the Marketing Communication Process Marketing Communication is one of the most important aspects to be developed while structuring a systematic business plan. The transparency maintained in the customer communication process ensures most of the benefits for the new business (Andrews Shimp, 2017). Similarly, the case study depicts that Robert had structured a complete business plan for selling their six dollar bottle Barbeque sauce to the customers in a new location. Frank Rainsford, his father, reviewed the entire plan and presented his concerns regarding the improvement of the communication plan. The further study would provide the implication for developing the improvised communication plan that would be beneficial for the business in terms of gathering the customers supports. Having thirty plus years of experience, Mr. Rainsford has the adequate knowledge about the customers concerns. It is observed that previously their business used to offer the products and receive profitable amount from the customers by selling through a known grocery shop. However, in order to let the customers know about the products and benefits, it is essential to promote the product specifications in the grocery outlets. The products can be sold by adding the discounts that can be attractive to the customers. Providing the free recipe book containing the food prepared through the barbeque sauce would be attractive to the customers. Once the customers would be impressed with the superior quality of the barbeque sauce, they would show their interest in purchasing the product repeatedly (Luxton, Reid Mavondo, 2015). The grocery stores can provide the free sauce bottles for the purchase of certain amount of products. Understanding the preferences would also help the business markete rs to offer better flavor and high quality barbeque sauces to the customers. The coordination with the grocery shops would be much preferable in such cases. References Andrews, J. C., Shimp, T. A. (2017).Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Luxton, S., Reid, M., Mavondo, F. (2015). Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), 37-46.